When you start an online business, your main aim is to sell the products, right? As a business owner, you want to showcase your store to more audience. So, you decide to go on social media, why? Because everyone is doing it, then why shouldn’t you? It is tempting as everyone is aware of the hype that it is the best way to market your brand.
Do you know having a blog for your online store can be very helpful? Many businesses do not understand the importance of having a blog because they don’t have time to post quality content.
Today, we will talk about how a blog can play an important role for the growth of your e-Commerce business. Later, we will also discuss some tips that will be helpful to you for writing business related blog posts.
1) Blog is useful in educating your customers
Blogging is one of the best way by which you can educate your customers about your products/services that you offer. This helps you as a business owner to bring more value to your brand. When you provide useful information to the customers about your products, they are more likely to buy products from you. You can use your blog for providing tutorials in regard to the use of your products.
For example: If you have an online store that offers computer parts. You can write tutorials about how to build a computer or how to make your computer’s performance better. While talking about these things, you can mention products in the tutorials and provide link to your products within the blog post from your website. Your potential customers might get different ideas of using your product and will likely to buy products from your online store.
2) Blog helps your business in Search Engine Optimization (SEO)
Blog posts create more internal links to your website which helps a lot in SEO. Blog is a great way to have quality content on your website related to your products/services which is indexed by all major search engines like Google, Bing and Yahoo. The more original content you write in your blog post, the better ranking you will get in search engines. SEO is an on-going process and posting blog posts regularly keeps your site active all the time which is beneficial when it comes to search engine optimization.
For example: Let’s say you sell “Sony Television Model XYZ” and you regularly publish blog posts about your product. Now, whenever someone searches for “Sony Television Model XYZ”, Google will crawl on your website knowing that you have something to do with this particular product. Hence, your website will show up on the search result page whenever this item is being searched.
3) Blog helps in boosting your sales by convincing the potential customers to buy
If you own an online business, there are so many ways you can share different stories with your audience in regard your products/services that you offer. Talk about how you started your business, share stories that educate your audience about what’s new in your industry, share stories about how your product/service was beneficial to someone or share anything that you think your audience might find interesting (it does not have to be related to your product). This kind of blogging shows that you are an expert in your industry and interested in educating your audience. It sets you apart in the competitive market. This gives you an opportunity to showcase your expertise by educating the visitors and it can turn your audience into buyers.
Fun Fact: Did you know that 92% of companies who decided to blog acquired customers through their blog?
nopCommerce is great e-Commerce solution that also offers a variety of CMS features including blog. A store owner has full access for managing the blog posts and related comments.
</a> Since returning from a six-match absence with a finger injury he has scored 362 runs in six innings and formed a burgeoning alliance with Luis Reece that promises to end Lancashire’s protracted search for a settled opening partnership.
</a> * Zulily, a flash sales company which sell merchandise inshort term on heavily discounted events each day, hiredinvestment banks in recent weeks to advise the fast-growinge-commerce company on a possible initial public offering,according to two people familiar with thesituation.
</a> One of them is Tatiana Romero, a 27-year-old licensingcompliance expert at software firm The Foundry. She and herboyfriend spend about 10,000 to 11,000 pesos ($780 to $860) amonth on non-essentials, including 2,000 pesos ($160) for a nicemeal.
</a> One drawback: While the swooping and careening visuals capture the depth and darkness of an arena experience, the sound doesnât. As burly as the acoustics in a theater may be, theyâre spindly compared to the sucker-punch fans prize at an actual Metallica concert. Luckily â for its visuals alone â âThrough the Neverâ has enough grit and power to deserve two fists up.
</a> The clash began after Lien apparently clipped one of the 20 or 30 bikers who had pulled in front of the vehicle. As some of the bikers converged on the SUV and began beating the doors and slashing the tires, Lien hit the accelerator and sped off, striking several bikers as he pulled away.
</a> On current prices, the shift would see the cost of carbonpermits fall from the planned A$25.40 ($23.09) per tonne fromJuly 2014 to around A$6 per tonne, saving big businessesbillions of dollars in carbon costs.
</a> She is likely to turn first to the Social Democrats (SPD),with whom she ruled in mostly-successful 'grand coalition' inher first term from 2005 to 2009. The SPD came second with 25.6percent, slightly above their worst post-war result of 2009.
</a> This doesn't mean Box is getting rid of its Google Docs integration completely, but Box Notes is meant for teams that want to share ideas at a very swift pace. Currently, the real-time changes are tracked by icons, called Note Heads, with users' images so it's clear who is changing what, and users can float their mouse over annotations to see comments instantly.
</a> For instance, the MGM has a huge Wi-Fi network of hundreds if not thousands of access points. It could gather a lot of data from that network, such as where people are congregating in its casino, which shops are being frequented and at what times. It can tell if people in one area of the hotel tend to stay put or move around. What Facebook brings to the table is a huge repository of data â not just age and gender, but stated âlikesâ for anything from Starbucks coffee to heavyweight boxing.
</a> Take the Greeks. They had lots of heady dudes. We already can read what they said. At least the ones that lived long enough to publish. But what if most of the really smart ones started getting complex systems mostly figured out, then got confronted by that evil bitch Medusa and said something like “I don’t like your hair” and BAM – turned to stone. I think that’s why there are so many Greek statues.
</a> Al Liby is on the FBI's most-wanted list with a $5 million bounty on his head. He was indicted by a federal court in the Southern District of New York, for his alleged role in the bombings of the United States Embassies in Dar es Salaam, Tanzania, and Nairobi, Kenya, on August 7, 1998, that killed more than 250 people.
</a> "I think it's leveraging our capabilities so that we don'trestrict ourselves just to gold in the future, but look at goldand copper opportunities," Goldberg said, adding that thecompany will not target a specific percentage of copper volumes.
</a> The initiative would require legislative approval for anylarge-scale mine in the heart of the Bristol Bay region, whichwas designated as a special fisheries preserve in 1972, in aneffort to ensure that projects are thoroughly vetted.
</a> Germany's Evonik also stepped in to the projectafter rival BASF - the world's top chemicals group -pulled out after differences in business strategy. (Reporting by Niluksi Koswanage and Yantoultra Ngui; editing byStuart Grudgings and Richard Pullin)
</a> South Korea, the world's fifth-largest crude buyer, importeda total of 9.72 million tonnes of crude last month against 11.03million tonnes in August 2012, data from the Korea CustomsService also showed on Sunday.
</a> The Brotherhood movement has refused to have anything to do with the process, and thousands of supporters have camped out in northeast Cairo for the last five days and vowed not to budge until Mursi returns as president - a seemingly vain hope.
</a> And, to me, it's very similar to other types of mandatory insurance. If you drive a car - you have to have insurance. You have a mortgage - you have to have insurance. You own a body - you have to have insurance. Yes, I know there will be people who say that no one is forcing you to buy a car or a home. And, okay, I get that. So then do we just withhold healthcare services to the uninsured?
</a> But the law did not authorize âany payments to family members of service members, and therefore cannot be used to legally justify the payment of survivor benefits,â a Pentagon official told the Daily News.
</a> Diplomatic sources in Libya said security guards fired shots to disperse a group of about 60 people that had approached the embassy. An attempt to enter the building was repelled and according to the Foreign Ministry no diplomats were wounded.
</a> In results released on Tuesday, Etisalat posted a 6 percentyear-on-year profit gain. It had reported declining earnings innine of the previous 13 quarters, with earnings greatlyinfluenced by foreign assets despite most of its revenue comingfrom the UAE, where it competes with du.
</a> Kevin Mountford of moneysupermarket.com said: "Clearly the credit card market remains competitive and although consumers have been wedded to long introductory periods they are now becoming wise to the transfer fee so it's good to see Halifax making positive moves on both fronts.
</a> "Domestic production in China has been fairly weak, so potentially there could be a shortage of product for a while," ANZ economist Con Williams told Reuters. He said China would in the meantime likely turn to the United States and Europe.
</a> But TransCanada Chief Executive Russ Girling said he isconfident the project, which will take Alberta crude to theAtlantic seaboard, is expected to go ahead, will garner enoughsupport to allow construction to proceed.
</a> Hyundai Motor Co. said Thursday its April-June profit fell 1 percent from a year earlier to 2.5 trillion won ($2.2 billion) even as sales rose 6 percent to 23.2 trillion won ($20.8 billion). Operating profit declined 5 percent to 2.4 trillion won.
</a> In Amenas gas plant usually employs around 700 people, mostly Algerians. At the time of the siege, BP had about 20 people at the facility while Statoil had 17. There were also dozens of foreign contractors on the site. Six British nationals and a British resident were among those killed.
</a> The insurer said diluted headline earnings per share totaled 171.4 cents in the six months to end-June, from 120.1 cents a year earlier. Headline EPS, the benchmark profit measure in South Africa, excludes certain one-time items.
</a> State police and FAA personnel were still on the scene Sunday evening, according to Trooper Adam Reed, a state police spokesman. Additional details will be released as the investigation progresses, he said.
</a> âWe need to transcend simple arguments about which is more importantâclimate change or socioeconomicsâand ask just how much harder will it be to control diseases as the climate warms?â Ostfeld said. âWill it be possible at all in developing countries?â
</a> Markus Weimer, senior analyst for Africa at consultancy Control Risks, said Dos Santos' comments may not have great immediate impact, but in the longer-term Portuguese building firms could miss out on lucrative contracts.
</a> The bird itself, in a gorgeous powder blue that’s just a little bit paler than Yves Klein’s famous indigo hue, is one of the jolliest things to have sat upon the square’s spare plinth since the public art commissions for it began in 2005.
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</a> The sale of hot drinks such as tea, coffee and soup in innovative self-heating cans has long been popular during the winter months in Japan, appearing in almost every vending machine and convenience store.
</a> Russia proposed on Monday that Damascus could avoid U.S. military action to punish it for allegedly using chemical weapons in an attack in Damascus last month by agreeing to put its stockpiles under international control.
</a> In a statement, Rousseff said the alleged spying was “incompatible with the democratic coexistence between friendly countries” and that her concerns about U.S. activities have not been sufficiently addressed.
</a> Because it usually costs more to buy longer-term default insurance, the current level is considered a classic sign of credit stress, reflecting concerns over whether the United States will be able to raise the federal government's debt limit in coming weeks.
</a> Well if the chief executive was given a big incentive to sell the company to the person making the current offer, then the implication is that the current offer is a low ball bid, and the chief executive has an incentive to bad mouth the company in order to get shareholders to sell into the low ball offer. Isn’t the way incentives work?
</a> The steady cascade of color from flowers and trees, the leaves filling in the privacy for backyard barbecues, the advent of wildlife coming alive and the sounds of birds chirping and wind whistling. The warmth of the sun and the anticipation of family vacations and time off have to put a smile on anyone's face.
</a> "As the nation's attention turns from Washington politics to the Obamacare disaster, Democrats will have no choice but to reconsider our fair and reasonable proposals to delay the law," said Representative Tom Graves of Georgia, who spearheaded an effort to defund the measure in the House.
</a> Ranhill said the expansion in capacity is expected to givethe company 500 million ringgit in revenue a year with a profitof around 150 million ringgit. It earned 150 million ringgit inrevenue from its water business in China last year.
</a> The legislation would draw a distinction between traditionalcompounding pharmacies and those such as NECC which ship sterileproducts across state lines. These larger organizations, to beknown as "outsourcing facilities," would be regulated by the FDAbut be exempt from the full spectrum of regulations that applyto traditional pharmaceutical companies.
</a> In its announcement of Monday's speech, the White House said Obama will "discuss the progress we have made to grow the economy and create 7.5 million private sector jobs, and highlight the work we still need to do to strengthen the middle class and those fighting to get into it."
</a> Kamlesh Parmar, chief executive of 3Legs Resources , which has been exploring for shale oil and gas innorth Poland since 2007 in partnership with ConocoPhillips, said a centralised system for planning was crucial tomaking the process more efficient.
</a> As filming continued, the show rotates in guest panelists, including Fredrik Eklund and Ryan Serhant from âMillion Dollar Listing New Yorkâ and Josh Flagg from its Los Angeles counterpart. Lewis said watching the guest panelists be hard on Malay made him realize that she had a valid point of view â even if her tastes differed from his own.
</a> Europe's biggest engineering firm, whose products range fromhearing aids to gas turbines, is anxious to close the gap withmore profitable rivals such as U.S.-based General Electric Co and Switzerland's ABB.
</a> Under current rules residential care costs are strictly means-tested. If someone needing care has assets (including their home) valued at above the threshold, currently £23,250 (£22,000 in Wales and £24,750 in Scotland).
</a> Fields said Ford recruiters are told to address those issueshead-on, while also promoting the positive elements of theregion, such as the burgeoning development downtown, sportsteams and Michigan's natural resources.
</a> These days, mini-bars are often left both warm and aggressively empty to circumvent thefts, but since I have no interest in any mini-bar's contents I feel this bespeaks a hurtful lack of trust. And I wouldn't - unlike some acquaintances - steal a towel, no matter how snowy, or unscrew a light fitting and take it home. But in a hotel corridor, if someone has happened to leave a room service trolley unattended and the biscuits in my room are horrible and there are all these packs of Bourbon creams just lying there and they are for guests and I am a guest and I would even bring the bloody fruit Shrewsburys that were in my room back (and I'd point out they're not fruit Shrewsbury, they've got some currants, they're mummified and sparse fruit corpse Shrewsburys) and I would possibly swap the Shrewsburys for the Bourbon creams which would be fair, but I know that, yes, my biscuit appropriation is still technically stealing⦠And I have helped myself to Bourbon creams, which is to say, stolen them. Once or twice.
</a> These peace deals, now in flux, appear to have largely frozen out some of the movementâs founding revolutionaries such as Misuari, who is now 71. His former allies leading the rival MILF faction are now trying to distance themselves from the Misuari loyalists assaulting Zambaonga City.
</a> "By providing greater clarity on how the Supreme Court's decision affects one of the laws we enforce, we are contributing to greater equality and greater protection for America's working families," EBSA Assistant Secretary Phyllis Borzi said.
</a> Sayers, 70, suffers from headaches, occasional short-term memory loss and other cognitive deficits as a result of repeated head trauma, including multiple concussions he endured while playing in the NFL, according to the suit.
</a> The opposition leader, an Oxford-educated former boxer, has previously made comments opposing abortion and IVF and was accused of physically threatening a woman and groping another while a university student in Sydney.
</a> Haluk Murat Demirel, 38, said he had been inspired to launch the site (www.bayan.helalsexshop.com) by friends who wanted sex advice and products but found the content on other websites and in specialist stores too explicit.
</a> The OFT said in its report last month that the practice itwas concerned by was widespread in an industry where UK hotelbookings through online agents totalled about 849 million pounds($1.3 billion) in 2010.
</a> China's state radio reported late on Friday on its websitethat police in the central city of Zhengzhou had "recently held,in accordance with the law, 18 GlaxoSmithKline (China) employeesand some medical personnel".